The most important elements of Value as per type of business   Across all industries, perceived ‘Quality’ has the greatest effect on customer advocacy. Though some of the below listed elements are more important than others and vary by industry;…

A leading manufacturer of bicycle tubes in North India, saw a sharp rise in demand for its products, with dealers wanting up to 15% additional supplies. Company’s management faced a dilemma of either losing out on sales or making large…

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