The most important elements of Value as per type of business   Across all industries, perceived ‘Quality’ has the greatest effect on customer advocacy. Though some of the below listed elements are more important than others and vary by industry;…

Elements of Value: What customers really want? What customers really value in a product or ¬†service can be hard to pin down. So how can leadership teams / managers determine the best way to add more value to their company’s…

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