The term ‘innovation’ is often associated with geniuses turning startups into gold mines — the next Google, Apple, or Amazon, with products no one even knew they needed. Every company aspires to be as innovative as them, while many companies may…
Correctly aligning the 4P’s of marketing changes the fortune of a Liquor Company in North India. Moving from the position of being in threat of Sales Quota being reduced to by government to being the market leader and allocated the…