A leading manufacturer of bicycle tubes in North India, saw a sharp rise in demand for its products, with dealers wanting up to 15% additional supplies. Company’s management faced a dilemma of either losing out on sales or making large…
A leading manufacturer of bicycle tubes in North India, saw a sharp rise in demand for its products, with dealers wanting up to 15% additional supplies. Company’s management faced a dilemma of either losing out on sales or making large…