Actuate Business Consulting

Surveys show that less than half of the employees, in various organizations and sectors, agree or strongly agree that their leaders are inspiring. Even fewer feel that their leaders foster engagement, or commitment, and model the culture & values of…

Customer Loyalty Is Overrated Why do companies routinely succumb to the lure of re-branding? The answer say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive…

At the top of the ladder, the stakes are high and the demands intense. The chief executive’s role is a tough one to fill. Too many CEOs falter at the job; about a quarter of the Fortune 500 chiefs who…

The toughest test of leaders is not how they deal with poor performance — it’s how they address mediocrity. Chronic mediocrity is a symptom of ineffective leadership, not of anaemic personnel. Mediocrity is not permanent. In fact, one can  dramatically turn…

Amongst any organizations’ myriad tasks, ‘Strategy Development’  is fundamentally the most challenging one. As per ‘The Cascading Choice’ framework for strategy developed by A.G. Lafley and Roger L. Martin, explained extensively in their book Playing to Win, there are five…

For long, business leaders across the globe have struggled with whether or not they should have a pay plan in place that rewards long-term value creation. And often question ‘Does a long-term incentive plan inspire greater performance?’ They speculate if…

In recent times, with sluggish economy, executives in a desperate pursuit to grow are ignoring reason and setting growth targets that are overwhelming; the pressure to perform and grow is, put simply, too high. But as a manager, you have…

Correctly aligning the 4P’s of marketing changes the fortune of a Liquor Company in North India. Moving from the position of being in threat of Sales Quota being reduced to by government to being the market leader and allocated the…

In our previous post we discussed the importance of a well defined IT Strategy in terms of the impact that it has on a firm’s performance. In part 8 of the series- IT Investment & Innovation, a part of our…

In part 7 of the series- IT Investment & Innovation, a part of our Knowledge Exchange Initiative series, we look at the strong positive correlation that exists between IT Strategy and Innovation & Performance parameters (Read the entire series here).…

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