“Distance will die,” or so predicted British economist Frances Cairncross, along with a host of social and media theorists, following the spread of the internet in the 1990s. So, why go to work when work can come to you? Especially,…
A leading manufacturer of bicycle tubes in North India, saw a sharp rise in demand for its products, with dealers wanting up to 15% additional supplies. Company’s management faced a dilemma of either losing out on sales or making large…