Tag Archives: Maslows Hierarchy of Needs

Elements of Value – Part 2

The most important elements of Value as per type of business   Across all industries, perceived ‘Quality’ has the greatest effect on customer advocacy. Though some of the below listed elements are more important than others and vary by industry; no other element can make up for a significant shortfall on perceived quality. Thus, companies

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Elements of Value: What customers really want? – Part 1

Elements of Value: What customers really want? What customers really value in a product or  service can be hard to pin down. So how can leadership teams / managers determine the best way to add more value to their company’s offerings. These value adding elements could vary from functional, emotional or products / services that

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