Tag Archives: Marketing

What is Employee Advocacy and how to use it for your brand

It is no longer just about good adverts, better promotion techniques, and passive communication with your consumers. The buzzword in the market is Consumer Engagement. The “Engagement Economy” signifies a strong change in the way marketers connect with their customers. The emphasis is on providing a customized and true experience that stems from conviction and

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Customer Loyalty – a matter of Habit; but habits do die

Customer Loyalty Is Overrated Why do companies routinely succumb to the lure of re-branding? The answer say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive advantage—namely, that companies need to continually update their business models, strategies, and communications to respond

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Innovation Efforts:What not to focus on

Firms are always looking to find an edge; ideally differentiation should be the prime motivator for any strategy. But often CEOs fall into chronic sameness, an inertia driven by a feeling that they must focus on cost, even cheapness, to remain competitive; termed as innovation plateau by Alejandro Ruelas-Gossi. A main indicator of how widespread

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Correctly aligning 4P’s of Marketing Mix takes Company to #1 position in Target Market

Correctly aligning the 4P’s of marketing changes the fortune of a Liquor Company in North India. Moving from the position of being in threat of Sales Quota being reduced to by government to being the market leader and allocated the highest sales quota in a span of 6 months. A Liquor company in North India

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