Strategy

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As the world becomes increasingly digital and connected, the number of potential touch points that companies have with their customers is expanding — fast. Today, mobile is quickly becoming the remote control for our lives and opportunities for mobile connection…

It seems that everyone these days is looking for a disruptive business model (BM) but it has to be realized that BM is only one part of the equation. Equally important is the mental model behind the BM, as well…

Customer Loyalty Is Overrated Why do companies routinely succumb to the lure of re-branding? The answer say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive…

Amongst any organizations’ myriad tasks, ‘Strategy Development’  is fundamentally the most challenging one. As per ‘The Cascading Choice’ framework for strategy developed by A.G. Lafley and Roger L. Martin, explained extensively in their book Playing to Win, there are five…

Firms are always looking to find an edge; ideally differentiation should be the prime motivator for any strategy. But often CEOs fall into chronic sameness, an inertia driven by a feeling that they must focus on cost, even cheapness, to…

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