Fancy bicycles,were a huge money spinner for a leading bicycle manufacturer of India. But just 4 critical components, out of 34 required, were made in-house; while 30 were bought from other vendors. This made the business success largely dependent on…
In the last few years, amplifying demand in the consumer durable market has intensified the competition. Most players have introduced multiple models, but large product variety has led to increased complexity of operations. A leading manufacturer in North India chose…