As the world becomes increasingly digital and connected, the number of potential touch points that companies have with their customers is expanding — fast. Today, mobile is quickly becoming the remote control for our lives and opportunities for mobile connection…
“Not all smart people work for you.” – Bill Joy, the co-founder of Sun Microsystems was famous for saying it and companies are well aware of this truth. That’s why, many seek to tap the potential of “open innovation” by…
Discussions amongst top management, tend to focus on leaderships positive outcomes, such as innovation, employee engagement, or organizational performance. However, for majority of employees, the leaders in their organizations are a source of stress rather than inspiration. Indeed, for every…
Customer Loyalty Is Overrated Why do companies routinely succumb to the lure of re-branding? The answer say A.G. Lafley and Roger L. Martin, the authors of “Customer Loyalty Is Overrated,” is rooted in serious misperceptions about the nature of competitive…
At the top of the ladder, the stakes are high and the demands intense. The chief executive’s role is a tough one to fill. Too many CEOs falter at the job; about a quarter of the Fortune 500 chiefs who…
The toughest test of leaders is not how they deal with poor performance — it’s how they address mediocrity. Chronic mediocrity is a symptom of ineffective leadership, not of anaemic personnel. Mediocrity is not permanent. In fact, one can dramatically turn…
Amongst any organizations’ myriad tasks, ‘Strategy Development’ is fundamentally the most challenging one. As per ‘The Cascading Choice’ framework for strategy developed by A.G. Lafley and Roger L. Martin, explained extensively in their book Playing to Win, there are five…
Motivation, defined as deliberate attempt to influence employee behavior with the goal to enhance their performance & organizational effectiveness, is the key driver of job performance for it determines the level of effort and persistence employees will exert. Top performers…
The most important elements of Value as per type of business Across all industries, perceived ‘Quality’ has the greatest effect on customer advocacy. Though some of the below listed elements are more important than others and vary by industry;…